The placement of the pattern may vary from the one in the picture.
Product information
Article number:
113710
Design:
Josef Frank/Svenskt Tenn
Material:
Linen
Color:
Multi
Print:
Träd I Blom
Width:
35 cm
Length:
45 cm
Country of manufacture:
Sweden
Net weight:
0,18 kg
The placement of the pattern may vary from the one in the picture.
Design
Colourful placemat in the finest linen fabric with the Träd i Blom (Tree in bloom) pattern by Josef Frank, launched for Svenskt Tenn’s 100th anniversary in 2024.
Träd i blom is one of Josef Frank’s earlier tree of life patterns. He created most of them while living in New York during the Second World War, whereas Träd i blom was designed as early as 1935-1940. The Tree of Life is a symbol of the biological life force and has been depicted in various ways throughout history. In Nordic mythology, the Tree of Life grows in Asgard, where the gods dwell, as the Yggdrasil sacred tree, and it spreads its branches all over the world. In China, India and the Near East, the Tree of Life, or Sacred Tree, has long been depicted for decorative purposes. It has become a recurring motif on Persian carpets, Indian chintzes and palampores (hand-painted bedcovers), and also in several of Josef Frank’s botanical prints. His Träd i blom is adorned not only with a variety of colourful flowers but also with red and green pumpkins.
Designer
Josef Frank/Svenskt Tenn
Svenskt Tenn developed this design using Josef Frank's print.
Josef Frank grew up in Vienna and studied architecture at Technische Hochschule (the Vienna University of Technology) in 1903 – 1908. In the 1920s he designed housing estates and large residential blocks built around common courtyards in a Vienna with severe housing shortages. In 1925, he founded the Haus & Garten interior firm together with architect colleague Oskar Wlach. Svenskt Tenn hired Josef Frank in 1934 and just a few years later he and Estrid Ericson made their international breakthrough. Although he was already 50 when he left the burgeoning Nazism in Vienna for Sweden, Frank is considered one of Sweden’s most important designers. Read More
Design
Colourful placemat in the finest linen fabric with the Träd i Blom (Tree in bloom) pattern by Josef Frank, launched for Svenskt Tenn’s 100th anniversary in 2024.
Träd i blom is one of Josef Frank’s earlier tree of life patterns. He created most of them while living in New York during the Second World War, whereas Träd i blom was designed as early as 1935-1940. The Tree of Life is a symbol of the biological life force and has been depicted in various ways throughout history. In Nordic mythology, the Tree of Life grows in Asgard, where the gods dwell, as the Yggdrasil sacred tree, and it spreads its branches all over the world. In China, India and the Near East, the Tree of Life, or Sacred Tree, has long been depicted for decorative purposes. It has become a recurring motif on Persian carpets, Indian chintzes and palampores (hand-painted bedcovers), and also in several of Josef Frank’s botanical prints. His Träd i blom is adorned not only with a variety of colourful flowers but also with red and green pumpkins.
Designer
Josef Frank/Svenskt Tenn
Svenskt Tenn developed this design using Josef Frank's print.
Josef Frank grew up in Vienna and studied architecture at Technische Hochschule (the Vienna University of Technology) in 1903 – 1908. In the 1920s he designed housing estates and large residential blocks built around common courtyards in a Vienna with severe housing shortages. In 1925, he founded the Haus & Garten interior firm together with architect colleague Oskar Wlach. Svenskt Tenn hired Josef Frank in 1934 and just a few years later he and Estrid Ericson made their international breakthrough. Although he was already 50 when he left the burgeoning Nazism in Vienna for Sweden, Frank is considered one of Sweden’s most important designers. Read More
Care instructions
Svenskt Tenn’s textile products such as cushions, place mats, napkins, pot holders and aprons can be machine washed in 40 degrees Celsius. Avoid colder temperatures as the colour can fade. Do not spin dry on a vigorous cycle. Can shrink 3-5%.
Sustainability and manufacturing
Material
Linen
The flax used by Svenskt Tenn in its textiles grows along the coast of the North Sea, between northern France and southern Holland. Both the climate and the soil here are ideal for cultivating flax. The company that supplies Svenskt Tenn with linen is also based here and has been in operation since 1864.
Already back in the late 1200s there were flax trading houses in Flanders. In the middle of the 1800s, no less than 71 per cent of the population in the city of Tielt was involved in the linen industry. Linen has been used for more than ten thousand years and is nature’s gift to man, not least because the entire flax plant can be put to use. The seed is turned into oil to colour and treat wood surfaces and the oil is also used in cosmetics. Linen fibres are used as sutures (surgical seams). Additionally, paper and fibre plates can be made from flax by- products. Most well known, however, is the flax that is turned into fabric. In this case, the stems are used and processed in various ways before they can be spun into thread and woven into linen, which is both durable and beautiful with its distinct texture.
Flax grows quickly and naturally. It takes just one hundred days from sowing to harvest and flax doesn’t need to be watered, fertilised or sprayed. Svenskt Tenn’s suppliers work with so-called dew retting of the stems. It is a process whereby the fibres are extracted naturally, without adding water.
Since 2014, Svenskt Tenn’s linen supplier has reached the silver level in accordance with the Cradle-to-Cradle philosophy (C2C) for all of the steps in the process right up to the weaving of the linen. C2C is a holistic design approach, which aims to close material cycles of different kinds. Already on the drawing board it is important to think through what and how the product will be manufactured so that it can be reused and recycled in an optimal way. Everything is done to be as gentle as possible when it comes to the impact on humans and the environment.
Industrial spinning and weaving of linen have a minimal impact on the environment. Svenskt Tenn’s supplier, which wants to be at the forefront of these efforts, has been running its mill in a carbon-neutral way since 2014, due to its use of wind power.
Screen printing is a printing technique in which a fill blade is moved across a screen stencil, forcing ink or dye through the mesh openings. But before you reach this stage you have to produce the stencils.
The first step is to scan the original pattern in a computer and separate the colours. In a multistage process the pattern is then transferred onto a stencil. Each colour requires a separate stencil. For example, Josef Frank’s pattern “Hawaii” is printed in seven different colours, and because each core of the pattern has to have two stencils, a total of 14 stencils have to be made.
You can print with two different methods, either by moving the frames or by moving the fabric. Svenskt Tenn's suppliers use both of these techniques.
The printing table upon which Svenskt Tenn’s fabrics are printed is 60 metres long. Here one colour is printed at a time, for each core, so that the dye has time to dry before the rest of the cores are filled in. Nowadays a robot takes care of the hard work of moving the heavy frame, but nevertheless, two people are required, one on each side of the frame, to pour in dye and to control the process.
When the printing is finished, it is time to fixate the dyes under heat. Surplus dye must be rinsed off and the fabric has to be re-stretched. Before the fabric is ready for delivery, it is inspected manually. Stencil printing on textiles has a long history. The printing method was employed thousands of years ago in Egypt, China and Greece, where the “open” sections of the stencil let dye through. Stencils were made by leather, greased paper or metal. In order to fix them during printing, they were fastened with thread of silk or hair, which sometimes appear on old prints like thin lines between the stencils.
The next step of the development was to stretch a weave of silk onto a wooden frame and then fasten the stencils directly on the weave. The technique spread from China and Japan throughout Asia and arrived in Europe in the 18th century. It was frequently used for printing exclusive wallpaper on linen or silk. The first photo-based method was introduced in the early 20th century in the United States and revolutionised the technique. William Morris, who inspired many of Josef Frank’s patterns, is one of many designers and artists who have worked with screen printing. Louise Bourgeois, Roy Lichtenstein and Andy Warhol are others.
Sustainability in focus
Read more about Svenskt Tenn's Sustainability Philosophy below.
Shipping information
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Return & Exchange
30 day right to return
We offer a 30-day open purchase and return policy. You pay for the return shipping.
If you wish to return an item, please register it here.
30 day right to exchange
We offer a 30-day open purchase and return policy. You can exchange one item for another by placing a new order on our website. A new shipping fee will be added, and you also pay for the return shipping.
The policy do not apply to fabric by the metre or for made-to-order products. If you want to return stocked furniture, please contact Svenskt Tenn’s Customer Service.
We offer a 30-day open purchase and return policy. You pay for the return shipping.
If you wish to return an item, please register it here.
30 day right to exchange
We offer a 30-day open purchase and return policy. You can exchange one item for another by placing a new order on our website. A new shipping fee will be added, and you also pay for the return shipping.
The policy do not apply to fabric by the metre or for made-to-order products. If you want to return stocked furniture, please contact Svenskt Tenn’s Customer Service.